Nature and Biodiversity

3 projects that show we can deliver on the pledge to conserve, restore and grow one trillion trees

The Girl Scout Tree Promise project aims to plant 5 million trees over the next five years. Image: Girl Scouts of the USA

Jad Daley
President and CEO, American Forests
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Nature and Biodiversity?
The Big Picture
Explore and monitor how Forests is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

One Trillion Trees

Listen to the article

  • On Arbor Day 2021, the US Chapter of 1t.org is celebrating a dramatic surge in new pledges that deliver on the 1t.org vision to simultaneously empower action at all levels.
  • Pledges include the Girl Scout Tree Promise to plant 5 million trees over the next five years and the Green Forests Work that is bringing Appalachian forests back to life.
  • The Ecologi platform gives each member tools to calculate his or her own carbon footprint, and the ability to offset this footprint by supporting tree-planting projects.

Arbor Day is a time of immense hope because it reminds us that the simple act of planting and caring for trees can bring powerful results – even progress on the immense challenge of climate change. Best of all, trees offer progress that we all can participate in, from children to the elderly, from governments and corporations to frontline community groups. That is important because reaching the huge goal to conserve, restore and grow a trillion trees by 2030 can’t be done only in big jumps by big actors. We must help trees to spring forth and thrive everywhere, right down to the streets and neighbourhoods of our cities.

Have you read?

This Arbor Day, the US Chapter of 1t.org is celebrating a dramatic surge in new pledges that deliver on the 1t.org vision to simultaneously empower action at all of these levels, and to bring these diverse actors together to find new strength united as a single movement. Here are three snapshots from among these new pledges that capture the diverse ways in which our newest trillion trees leaders are bringing all hands on deck.

Girl Scout Tree Promise unlocks the power of young people

The Girl Scouts of the USA are one of America’s most revered institutions, with more than 70 million Americans who have participated as a Girl Scout or volunteer. The Girl Scouts has always stood for the empowerment of girls to lead and for the importance of service, including caring for our environment. As concern about climate change began to rise among Girl Scouts, so did their interest in a way to help: planting trees. The Girl Scout Tree Promise grew out of these roots, a new pledge to plant 5 million trees over the next five years.

Girl Scout Councils across America are already mobilising in remarkable ways to keep this promise, showing the unique energy that Girl Scouts bring to everything they do. In fact, the very first meeting between a Girl Scout Council and American Forests, the forestry advisor for the effort, drew 600 eager girls from South Texas on a Saturday morning to plan out their tree planting efforts. In just the first few weeks since the Girl Scout Tree Promise was announced, more than 10,000 trees have been planted by Councils across America. Most importantly, the Girl Scout Tree Promise has opened a new pathway for girls to play a role in shaping their future, and for the next generation of women leaders in the trillion trees movement to be sown.

Ecologi helps create climate positive people

As the level of climate concern rises among the general public, there is an unprecedented readiness for people to take their own direct action, from larger steps such as switching to an electric vehicle to daily changes in our food consumption and home energy use. This broad commitment offers huge potential for the trillion trees movement, and Ecologi has developed an ingenious platform that lets individuals make the commitment to become carbon neutral in a manner akin to the many governments and companies that have made this pledge.

The Ecologi platform gives each member powerful tools to calculate his or her own carbon footprint, and the ability to offset this footprint by financially supporting tree-planting projects. The member can track the trees being grown and is also given guidance for ways to reduce his or her carbon footprint. The platform has been immensely successful due to its rigour, clarity and friendly user interface, having already supported the planting of more than 10 million trees. But that is just the beginning – Ecologi has stepped forward with a pledge to plant 1.7 billion trees by 2030, powered by the extremely rapid membership growth in its platform. As important as all of these trees will be the millions of people who gain awareness and join the climate action community by taking this action. We can surely expect these climate positive people will help in other ways, also.

Green Forests Work turns coal fields into natural carbon sinks

Some places are relatively easy to restore forests, such as replanting trees on defunct agricultural lands. Former coal mine lands, dotted across the ancient Appalachian Mountains, are definitely on the other end of the spectrum. Reforesting these lands often requires “deep ripping” of compacted mine spoils before native Appalachian forests, some of the world’s most ecologically significant, can be restored.

Green Forests Work is an exemplary non-profit that was formed specifically for this challenge, and is bringing Appalachian forests back to life in close partnership with local communities and government agencies alike. Green Forests Work has already planted 3.1 million trees on former coal mine lands and has engaged 20,000 volunteers in this effort. Now with a new pledge to the US Chapter of 1t.org, Green Forests Work is committing to plant another 5 million trees across 7,500 acres. At a time when Appalachian communities are undergoing the important transition to a rebalanced economy, built on different aspects of the region’s natural richness, these restored forests will mean as much to community redevelopment as to our climate.

Discover

What’s the World Economic Forum doing about deforestation?

So this Arbor Day, as we emerge from the grip of a global pandemic and redouble our commitment to climate action, these pledges should give us all hope. Hope that we are ready to act as one in taking on our greatest environmental challenge of climate change. Hope that we can tap into the power of trees to help, even springing from our rockiest soils.

After all, it was President Theodore Roosevelt who said, in his Arbor Day message of 1905: “When you help to preserve our forests or to plant new ones you are acting the part of good citizens… If your Arbor Day exercises help you to realize what benefits each one of you receives from the forests, and how by your assistance these benefits may continue, they will serve a good end.”

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Nature and BiodiversityClimate Action
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

4 steps to jumpstart your mangrove investment journey

Whitney Johnston and Estelle Winkleman

June 20, 2024

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum