Retail, Consumer Goods and Lifestyle

Consumers are getting more complex. Brands need to keep up to survive

Female consumer looking at her phone for online browsing.

'Every consumer is an activist'. Image: Image licensed from Adobe Stock

Alicia Friend
Senior Communications Analyst, dentsu
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By 2030, inaction on climate change will be considered by consumers as an act verging on criminal negligence. Image: dentsu international
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By 2030, most people would consider undergoing potentially invasive procedures to enhance their psychological wellbeing Image: dentsu international
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