Companies need innovation more than ever. Here's how to measure it

Jul 12, 2021

The difficulty of measuring innovation is one reason why it took Tesla a decade to become profitable Image: Charlie Deets on Unsplash

Dan Toma

Co-Founder, Outcome

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But even before the pandemic, executives said that the difficulty of quantifying innovation was one of the main reasons they were reluctant to invest in it. Image: Gartner

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