Edelman Trust Barometer: Cycle of distrust threatens action on global challenges

Jan 18, 2022

Edelman Trust Barometer: Police officers stand in line as demonstrators take part in a protest against government measures to curb the spread of COVID-19 in Frankfurt, Germany.

Edelman Trust Barometer: Many government protests were held last year, reflecting the public's distrust. Image: REUTERS/Kai Pfaffenbach

Kate Whiting

Senior Writer, Forum Agenda

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Trust declines for government and media; business still only trusted institution.

Trust in government has dropped in the past year. Image: Edelman Trust Barometer

Scientists are among the most trusted in society. Image: Edelman Trust Barometer

More convinced we're being lied to by societal leaders.

Almost seven in 10 people believe they’re being lied to by the media and government. Image: Edelman Trust Barometer

Want more, not less, business engagement on societal issues.

Business is expected to do more to address issues in society. Image: Edelman Trust Barometer

Discover

What is the World Economic Forum doing to manage emerging risks from COVID-19?

Trust in employer media. Image: Edelman Trust Barometer

Restoring trust is key to societal stability.

Breaking the cycle of distrust is possible. Image: Edelman Trust Barometer

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