European Union

9 charts that show how inflation and the Ukraine war are impacting European consumers

Europeans are dramatically cutting their spending on discretionary items. Image: Unsplash/Dyana Wing So

Enrico Bazzoni

Associate Partner, McKinsey & Company

Marcus Jacob

Partner, McKinsey & Company

Simon Land

Senior Partner, McKinsey & Company

Marina Rupp

Senior Associate, McKinsey & Company

Sandra Welchering

Associate Partner, McKinsey & Company


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Rising prices and the Ukraine conflict are very concerning to European consumers Image: McKinsey & Company

61 percent of UK respondents feel negative about their own country's economic status Image: McKinsey & Company
Pessimism about economic recovery has been rising in recent months while optimism has been falling Image: McKinsey & Company
91% of respondents have perceived a general price change in goods they commonly buy Image: McKinsey & Company
19% of respondents reported an increase in spending on rent/mortgage Image: McKinsey & Company
Some consumers delay purchases as a result of price increases that they see Image: McKinsey & Company

Over 50% of respondents report that they have changed their shopping behavior in response to concerns Image: McKinsey & Company
Just over 50% of respondents changed a groceries/essentials brand in the last 4-6 weeks Image: McKinsey & Company
Almost 25% of respondents that they had changed their retailer/store in the last 4-6 weeks Image: McKinsey & Company

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European UnionRetail, Consumer Goods and LifestyleFuture of Consumption


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