How can companies turn their real estate into a competitive edge?

Jul 7, 2022

Fortune 50 companies alone occupy 2.6 billion square feet of real estate. Image: Unsplash/Patrick Tomasso

Rob Palter

Senior Partner, McKinsey & Company

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To make the most of its real estate, IncepTech designed a software-engineering studio to help it attract top tech talent as well as client engagements. Image: McKinsey & Company

Dropbox became a “virtual first” company during the COVID-19-pandemic with a real estate solution by converting its offices into gathering spaces for collaborative work. Image: McKinsey & Company

Dropbox’s Dublin Studio café real estate

Dropbox’s Dublin Studio was purpose-built for collaborative work, and includes this café, where employees can make free espressos and cappuccinos, chat, and recharge. Image: McKinsey & Company

Gilead needed a real estate strategy to increase connection and collaboration, speed up the transfer of technology, and attract the best scientists. Image: McKinsey & Company

Focusing Gilead’s real estate strategy on scientific efficiency rather than operational economics served the company well during the pandemic. Image: McKinsey & Company

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