ESG

What is ‘greenhushing’ and is it really a cause for concern?

Greenhushing: Women are seen amidst green smoke during a protest to mark the International Day for the Elimination of Violence Against Women, in Guatemala City, Guatemala November 25, 2021. REUTERS/Sandra Sebastian

Not blowing smoke: 'greenhushing' may be on the rise. Image: REUTERS/Sandra Sebastian

John Letzing
Digital Editor, Strategic Intelligence, World Economic Forum
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It remains to be seen if greenhushing will have the same sort of staying power as its antithesis greenwashing.
It remains to be seen if greenhushing will have the same sort of staying power as its antithesis greenwashing. Image: World Economic Forum

Image: World Economic Forum
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