Travel and Tourism

How to develop sustainable travel products customers want

Many travellers want to buy sustainable travel products but don't because of limited availability, a price premium or low credibility, among other factors.

Many travellers want to buy sustainable travel products but don't because of limited availability, a price premium or low credibility, among other factors. Image: Unsplash/Mantas Hesthaven

Jesko Neuenburg
Managing Director, Global Travel & Aviation Sustainability Lead, Accenture
David Walfisch
Principal Director, Travel Sustainability, Accenture
Natalie Nehme
Manager, Travel Sustainability, Accenture
Maksim Soshkin
Research and Analysis Specialist, World Economic Forum
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Categories of sustainable travel products.
Categories of sustainable travel products. Image: Accenture

Sustainable travel product development cycle
Sustainable travel product development cycle Image: World Economic Forum and Accenture
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