How can we build trustworthy media ecosystems in the age of AI and declining trust?

Oct 9, 2023

It’s clear that urgent action is needed to rebuild trust in the media ecosystem and tackle disinformation. Image: Unsplash/Roman Kraft

Minos Bantourakis

Head of Media, Entertainment and Sport Industry, World Economic Forum

Our Impact

The Big Picture

Explore and monitor how Media, Entertainment and Sport is affecting economies, industries and global issues

A hand holding a looking glass by a lake

Crowdsource Innovation

Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:

Media, Entertainment and Sport

Listen to the article

Graphs illustrating the main ways of obtaining news online. all markets.

Social media is where people go for their news. Image: Reuters Institute

Graphs illustrating the proportion that trusts news most of the time, selected countries.

Trust in news media is falling. Image: Reuters Institute

Graph illustrating the Edelman Trust Barometer. media ecosystem

Journalists are among the least trusted institutional leaders. Image: Edelman

“”

— Jeanne Bourgault, President and CEO of Internews

Have you read?

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

More on Media, Entertainment and Sport
See all

What is an 'abogamer'? The woman who coined the job title explains

Kate Whiting

November 14, 2023

Could changing social media incentive structures combat misinformation?

Jessica Wanger

October 5, 2023

1:37

Hollywood's gender gap isn't closing fast enough

1:41

Heather Anderson, the first female athlete diagnosed with CTE

Who owns the song you wrote with AI? An expert explains

Douglas Broom

August 18, 2023

The glass ceiling in football: why are there so few female coaches?

Pete Holmes

August 16, 2023