Alexander Atzberger

President, SAP Customer Experience

Alex Atzberger is Head of Fast Growth Markets and China Strategy at SAP, orchestrating all investments and overall strategy to grow the company's business in fast growing countries such as China and Russia as well as in the Middle East and Russia. Prior, Atzberger helped shape SAP's 2015 strategy and supported Co-CEO Bill McDermott. He has always been interested in the impact of globalization and disruptive technology innovation on enterprises and the resulting leadership challenges. Atzberger previously worked at McKinsey & Co., Marvel Entertainment and at Internet start-up e-STEEL. He holds an MBA from the Harvard Business School and a BSc in Finance and International Business from New York University's Leonard Stern School of Business.

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