Melanie Sison is responsible for overseeing the social marketing efforts of the government’s Kalahi-CIDSS program since 2012. As the Communication Specialist of Kalahi-CIDSS, she has seen and reported firsthand on how community-driven development plays a role in the lives of citizens, especially those belonging to rural poor communities. She holds an M.A. in Psychology and an A.B. in Communication, both from the Ateneo de Manila University of the Philippines.