Roy Hessel

Chief Executive Officer, Adika

Roy Hessel is the President and Chief Executive Officer of the Clearly Group (, the world’s largest online eyewear seller. Through their brands, FramesDirect, Lensway and, the group sells its products in 150 countries. Roy has been a pioneer of online optical since he founded EyeBuyDirect in Shanghai in 2005 with the ambition to make vision correction accessible globally. In 2012 Roy sold EyeBuyDirect to the Essilor Group (EPA:EI) and partnered with Essilor to create the world’s largest online optical group that provides access to product and education to vision consumers worldwide. Education: Harvard Business School (OPM), MBA Rutgers Business School; Tel Aviv University (Economics and Philosophy); The George Washington University The Eliot School of International Affairs, Washington D.C. where he received the Presidential International Scholarship.

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