Land degradation is the core problem COMACO (Community Markets for Conservation) is trying to solve. COMACO's strategy is a business model tied to a farmer extension approach that brings significant value and incentives to farmers who collectively learn about soils and how to manage them, and abide by agreed conservation standards designed to improve community stewardship for the land. The strategy works by creating consumer-preferred, high-value products sourced exclusively from farmers who commit to learning and applying soil-improving farm practices and abide by conservation plans developed by their community leaders.