Hapinoy is a social enterprise that empowers and enables microentrepreneurs in rural areas. This is done by partnering with them on key interventions: education and training; links to micro-financing; and access to new business opportunities. Hapinoy envisions Filipino communities at the grassroots level with sustainable, thriving micro-to-small businesses - starting with the local sari-sari store network owned and run by empowered Nanays. Through this network, it envisions poor communities having access to basic goods and mobile technology-based services.

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