JAVARA works across agricultural value chains, from production to distribution to branding, in order to preserve Indonesia's food biodiversity and bring fine organic products from remote and rural Indonesia to broader markets. Javara champions artisanal food products of specific origin that have market relevance. Triggered by indigenous farmers and food artisans who have been determined to preserve Indonesia's food biodiversity, JAVARA is working hand in hand with over 52,000 smallholder farmers and food artisans to bring forgotten foods to the market. The company sells over 800 artisanal products, serving over 700 businesses in Indonesia and exporting to 22 countries.