Business
Why businesses should pay more attention to mature consumers
As companies search for new markets, a neglected multi-trillion-dollar market sits in front of them: the nearly billion consumers aged between 50 and 70.
- Headquarters
- Germany
BCG (Boston Consulting Group)
BCG (Boston Consulting Group) partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. A pioneer in business strategy, BCG helps clients with total transformation – inspiring complex change, enabling organizations to grow, building competitive advantage and driving bottom-line impact. Its diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures – and business purpose. It works in a collaborative model, generating results that allow its clients to thrive.
3 articles from BCG (Boston Consulting Group)
Business
How to fill the sustainability gap in emerging markets and why it matters
Sustainability is key to long-term growth and value creation and companies in emerging markets need to act as it increasingly shapes global competition.
Climate Action
Why foreign direct investment is needed to fulfil the climate justice agenda
FDI is crucial to fulfilling the climate justice agenda and powering the green energy transition.
