Talking about a precise location in the world is actually quite difficult. Street addressing is often too broad and not universal, while GPS coordinates are accurate but prone to transcription and communication errors. what3words is a global address system that divides the world into a grid of 3m x 3m squares, each allocated with a fixed and unique three-word address. This precise yet simple solution means that everyone can easily talk about a specific location. NGOs, aid organizations, emergency services, delivery companies and governments are adopting the technology in order to improve business efficiencies, drive growth and save lives.