Bruno Roche

Chief Economist and Catalyst Managing Director, Mars Inc.

Chief economist of Mars, Incorporated - a global Food & Beverage company with some 85,000 associates and circa $35bn in annual revenues - with  iconic brands including M&Ms, Snickers, Mars bar, Milky Way, Wrigley gum, Royal Canin, Pedigree pet food, Whiskas, Caesar’s & Uncle Ben’s rice, among others. In that role I also lead Catalyst, a global thought leadership capability and internal corporate think tank which remit is to challenge conventional business thinking by developing breakthrough capabilities to solve some of Mars' most complex business challenge. One such capability is the ‘Economics of Mutuality’, a ground-breaking management innovation which purpose is to recast business and especially MNCs – arguably some of the strongest influencers in society – as a force for good for people and planet. Economics of Mutuality is an academic and business endeavour to demonstrate that when businesses ensure all stakeholders thrive, when they enact new performance metrics and new management practices (with the intention to mobilize and generate human, social, and natural capital along with financial capital) they can be more successful than businesses that focus on just their shareholders and just on their financial performance. Over the last decade, together with some top universities around the world and the Said Business School of Oxford University (which is a core partner in this research platform), Mars Catalyst has been designing this new management theory - with corresponding teaching curriculum, new management practices, and business case studies. Economics of Mutuality is the subject of a new book, ‘Completing Capitalism’ (Berrett-Koehler, 2017) – co-authored with Jay Jakub, and, since 2016, the topic of an annual conference co-organized at Oxford University by the Said Business School of Oxford University and Mars Catalyst, ‘Responsible Business Forum' which gathers 500+ participants every year from business, academia, international institutions and NGO. Looking forward, the intent of Mars and Oxford is to create an open platform to nurture a movement where companies, non-profit organisations, and academic institutions can share their learnings and experiences to advance the collective understanding of how to drive mutuality in business. My education and academic research followed an applied maths path with a specialisation in international finance, economics and management sciences. I am based in Brussels with my wife and our four children.