Susan Zielinski advances smart and sustainable mobility systems and the industry and enterprise to supply them. Between 2005 and 2017 she was Managing Director of SMART at the University of Michigan. There she advised to industry globally, developed a mobility systems implementation approach for leaders which she has led in over 25 cities world wide, created the global Mobi prize and platform, and catalyzed and led wide ranging mobility systems and industry research. Prior to UM-SMART she was a Harvard Loeb Fellow focused on mobility innovation. Before that she spent 15 years advancing sustainable transport at the City of Toronto where in 1998 she conceived and hosted a seminal summit on the emerging New Mobility Industry and commissioned and shared the first open study on the subject. By profession she is an urban planner and holds a Masters in Environmental Studies.