Cutting the greenhouse gas emissions from heavy industry has often been framed as a cost problem: why pay more for low-emission products when the conventional versions are cheaper?
But many companies are pushing ahead, with an eye on staying competitive, securing supply chains and preparing for future markets. This episode hears from two green tech companies and a Silicon Valley investor who say low-emission technologies are already making business sense.
All three are involved in the First Movers Coalition, a World Economic Forum initiative working with companies and governments to make low-emission technologies commercially viable.
