Millennials are known for ignoring years of trends by shoppers before them. They are still spooked by the financial crisis and responsible for changing the modern workforce.
Brands and employers want to capture the millennial market and companies that do so often see their bottom line improve.
To figure out which companies are doing best at convincing millennials of their value, Morning Consult reached out to 221,868 Americans and asked them which companies they were into.
More specifically, Morning Consult put a list of companies in front of those Americans and asked which they would be proud to work for.
The firm asked Americans of all ages, but the millennial results are some of the most interesting. For example, Youtube appeared in the list of companies millennials would most like to work for, but not in the list for Gen X or Baby Boomers. Boomers would like to work for John Deere, Lockheed Martin and Boeing, none of which made the list for millennials.
Read below to see which companies are most beloved by the valuable Millennial population...