• A new study has looked at racial bias in English-language football commentary.
  • Comments about players with darker skin tones tend to relate to athletic ability; players with lighter skin tones get more praise for intelligence and versatility.
  • Despite widespread support among footballers for the Black Lives Matter campaign, they are themselves subject to racial bias.

English-language football commentary displays racial bias, with players having lighter skin tones more likely to be praised for their intelligence and hard work than those with darker skin, according to a new study.

The report, conducted by shoe and sport research firm RunRepeat in partnership with the Professional Footballers’ Association, found that some commentary relating to players with darker skin tones was more likely to focus on physical abilities such as pace and power. But when commentators talk about intelligence the majority of praise was aimed at players with lighter skin, and colleagues with darker skin tones took most of the criticism.

The research focused on comments relating to 643 players in 80 games played in the 2019/20 season across four top European leagues – the Italian Serie A, Spanish La Liga, French Ligue 1 and English Premier League.

The 2,074 statements analysed were from commentators speaking in English and working for media outlets in the United Kingdom, United States and Canada.

race football commentary sports game systemic racism bias unconscious bias
How commentary compares between lighter and darker skinned players.
Image: Runrepeat

The analysis shows that six times as many comments about power and three times as many comments about speed were directed towards players with darker skin tones.

By contrast, players with lighter skin tones were more frequently praised for work ethic, intelligence and leadership. Players with darker skin tones were more frequently criticized for attributes such as intelligence, versatility and quality.

Shifting the narrative

Referencing the study, Jason Lee, Equalities Executive at the PFA, said: “Commentators help shape the perception we hold of each player, deepening any racial bias already held by the viewer.”

While commentators may not have intended to further racial stereotypes, the “narrative of black people’s primary value laying in their physicality and not their intelligence” needs to be eradicated, the association says.

But football commentary is not alone in having a racial bias problem. Other studies have highlighted similar disparities in American football commentary. And racial abuse by fans continues to be a problem in many sports. Organizations like English football equality and inclusion charity Kick It Out are among those challenging discrimination and fighting against racism in sport.

What's the World Economic Forum doing about diversity, equity and inclusion?

The COVID-19 pandemic and recent social and political unrest have created a profound sense of urgency for companies to actively work to tackle racial injustice and inequality. In response, the Forum's Platform for Shaping the Future of the New Economy and Society has established a high-level community of Chief Diversity and Inclusion Officers. The community will develop a vision, strategies and tools to proactively embed equity into the post-pandemic recovery and shape long-term inclusive change in our economies and societies.

As businesses emerge from the COVID-19 crisis, they have a unique opportunity to ensure that equity, inclusion and justice define the "new normal" and tackle exclusion, bias and discrimination related to race, gender, ability, sexual orientation and all other forms of human diversity. It is increasingly clear that new workplace technologies and practices can be leveraged to significantly improve diversity, equity and inclusion outcomes.

The World Economic Forum has developed a Diversity, Equity and Inclusion Toolkit, to outline the practical opportunities that this new technology represents for diversity, equity and inclusion efforts, while describing the challenges that come with it.

The toolkit explores how technology can help reduce bias from recruitment processes, diversify talent pools and benchmark diversity and inclusion across organisations. The toolkit also cites research that suggests well-managed diverse teams significantly outperform homogenous ones over time, across profitability, innovation, decision-making and employee engagement.

The Diversity, Equity, and Inclusion Toolkit is available here.

race football commentary sports game systemic racism bias unconscious bias
How commentary compares between lighter and darker skinned players.
Image: Runrepeat

The research is particularly poignant given the widespread support among footballers for the Black Lives Matter campaign. The Premier League has replaced players’ names on the back of their shirts with "Black Lives Matter" for the first 12 matches of the restarted 2019/20 season. The shirts will keep the logo for the rest of the season.

The PFA notes: “Players have been unified in their support of the Black Lives Matter movement, sending a strong message about equality. However, the players themselves still have to navigate systemically racist structures, despite their significant platforms and professional success.”