Quality coffee can boost local economies and benefit farmers – here’s how

Aug 3, 2020

An illustration picture shows an espresso made from a Nespresso capsule with a kitchen-aid coffee maker, May 1, 2017. REUTERS/Kai Pfaffenbach/Illustration - RC15C12901F0

Supporting the growth and sale of high-quality coffees can help restore livelihoods and these regions’ economies. Image: REUTERS/Kai Pfaffenbach/Illustration

Guillaume Le Cunff

CEO, Nestlé Nespresso S.A.

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A farmer member of the AAA Academy, a fair trade program set up by Nespresso to revive coffee cultivation in Zimbabwe, is sorting coffee beans in a farm in the Honde Valley in eastern Zimbabwe, near the border with Mozambique, June 20, 2018.

A farmer member of the Nespresso AAA Academy sorting coffee beans in the Honde Valley in eastern Zimbabwe. Image: Nespresso

Jesca Kagai, a 35years old farmer, is harvesting coffee cherries in her farm situated in the Honde Valley, eastern Zimbabwe, near the border with Mozambique, on June 19th, 2018. After being voted second best coffee producer in Mutasa district, and 5th in Manicaland province as a whole, she recently joined the AAA Academy, a fair trade program Nespresso sets up to revive coffee culture in Zimbabwe.

Jesca Kagai, a 35-year-old farmer, harvesting coffee cherries on her farm in the Honde Valley in eastern Zimbabwe. Image: Nespresso

“”

— Guillaume Le Cunff, CEO, Nestlé Nespresso S.A.

Joseph Kirimbwa, a 33 years old farmer member of the Nespresso AAA program to improve the yield and quality of coffee produced in the Rwenzori region of western Uganda, is harvesting coffee cherries in his coffee plantation in Mbata, a small village north of Rwenzori on March 28th, 2019.

Joseph Kirimbwa, a 33-year-old farmer member of the Nespresso AAA program, is harvesting coffee cherries in his coffee plantation in Mbata in western Uganda. Image: Nespresso

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