Media, Entertainment and Sport

What can China tell us about the future of social commerce and content?

A live-streaming session through phones at Alibaba Group's Singles' Day global shopping festival at a media center in Hangzhou, Zhejiang province, China November 11, 2020.

A screen shows the live sales total for Alibaba's Taobao Live annual Singles' Day shopping event. Image: REUTERS/Aly Song.

Matthew Quinlan
Managing Director, Accenture
Share:
Our Impact
The Big Picture
Explore and monitor how Media, Entertainment and Sport is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Media, Entertainment and Sport

Have you read?
Figure 1. Social commerce represents a growing share of the total e-commerce market in the US and China. (Source: E-Marketer).
Figure 1. Social commerce represents a growing share of the total e-commerce market in the US and China. (Source: E-Marketer).

Figure 2. Projected growth in global social commerce. (Source: GrandView Research).
Figure 2. Projected growth in global social commerce. (Source: GrandView Research).
Discover

What is the World Economic Forum doing to measure the value in media?

An increasing exchange of value between players
An increasing exchange of value between players.
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Media, Entertainment and SportThe Digital EconomyChina
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

More on Media, Entertainment and Sport
See all

1:41

Heather Anderson, the first female athlete diagnosed with CTE

Who owns the song you wrote with AI? An expert explains

Douglas Broom

August 18, 2023

About Us

Events

Media

More from the Forum

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2023 World Economic Forum