Future of Media, Entertainment and Sport

What can China tell us about the future of social commerce and content?

A screen shows the live sales total for Alibaba's Taobao Live annual Singles' Day shopping event. Image: REUTERS/Aly Song.

Matthew Quinlan

Managing Director, Accenture

Share:

Our Impact
The Big Picture
Explore and monitor how Future of Media, Entertainment and Sport is affecting economies, industries and global issues
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:

Future of Media, Entertainment and Sport

Have you read?

Figure 1. Social commerce represents a growing share of the total e-commerce market in the US and China. (Source: E-Marketer).

Figure 2. Projected growth in global social commerce. (Source: GrandView Research).
Discover

What is the World Economic Forum doing to measure the value in media?

An increasing exchange of value between players.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:

Future of Media, Entertainment and SportThe Digital EconomyChina

Share:

Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

What's the environmental impact of blockchain gaming - and what can be done about it today
About Us
Events
Media
Partners & Members
Language Editions

Privacy Policy & Terms of Service

© 2022 World Economic Forum