Future of Media, Entertainment and Sport

What can China tell us about the future of social commerce and content?

May 18, 2021

A screen shows the live sales total for Alibaba's Taobao Live annual Singles' Day shopping event. Image: REUTERS/Aly Song.

Matthew Quinlan

Managing Director, Accenture

Our Impact

The Big Picture

Explore and monitor how Future of Media, Entertainment and Sport is affecting economies, industries and global issues

Crowdsource Innovation

Get involved with our crowdsourced digital platform to deliver impact at scale

Stay up to date:

Future of Media, Entertainment and Sport

Have you read?

Figure 1. Social commerce represents a growing share of the total e-commerce market in the US and China. (Source: E-Marketer).

Figure 2. Projected growth in global social commerce. (Source: GrandView Research).

Discover

What is the World Economic Forum doing to measure the value in media?

An increasing exchange of value between players.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.