Virtual and Augmented Reality

How many consumers are shopping in virtual reality and what can it offer them?

A woman wearing a virtual reality (VR) headset, with a computer in the background.

Some virtual reality users have used the technology to make purchases Image: Unsplash/Jessica Lewis

Simon Read
Senior Writer, Formative Content
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An infographic showing how consumers used VR in the past six months
Among the 32% of consumers who use VR, many use the technology to shop. Image: PwC

An image of avatars wearing clothes
Hugo Boss customers can try on clothes using an avatar based on their own measurements. Image: Hugo Boss

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Virtual and Augmented RealityRetail, Consumer Goods and Lifestyle
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