Virtual and Augmented Reality

How many consumers are shopping in virtual reality and what can it offer them?

Some virtual reality users have used the technology to make purchases Image: Unsplash/Jessica Lewis

Simon Read

Senior Writer, Formative Content

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Virtual and Augmented Reality

Among the 32% of consumers who use VR, many use the technology to shop. Image: PwC

Hugo Boss customers can try on clothes using an avatar based on their own measurements. Image: Hugo Boss

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Virtual and Augmented RealityRetail, Consumer Goods and Lifestyle

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Younger generations expect to spend a lot more time in the metaverse
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