Travel and Tourism

Japan Airlines' clothing rental service aims for sustainable tourism

JAL hopes that the service will help to promote sustainable tourism and make it easier for travelers to pack light and travel green.

JAL hopes that the service will help to promote sustainable tourism and make it easier for travelers to pack light and travel green. Image: Pexels/Gustavo Fring

Cristen Hemingway Jaynes
Environmental Journalist, EcoWatch
Share:
Our Impact
What's the World Economic Forum doing to accelerate action on Travel and Tourism?
The Big Picture
Explore and monitor how Travel and Tourism is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Travel and Tourism

  • Japan Airlines (JAL) is launching a new clothing rental service called "Any Wear, Anywhere."
  • The service is designed to help travelers reduce their luggage weight and carbon emissions.
  • Travelers can choose from a variety of clothing options, starting at a little over $27 for two bottoms and three tops.
  • Reservations must be made a month in advance, and the clothing will be made available to them for as long as two weeks.

One of the most stressful things about traveling is having to pack. But what if all you had to do was book your flight and the packing part — choosing, organizing, folding and making the clothes fit in your suitcase — came with your airline ticket?

Japan Airlines (JAL) is taking the term “packing light” to a new level with its new clothing rental service, “Any Wear, Anywhere.” The service provides international travelers with the option to rent sets of clothing from a range of choices, starting at a little over $27 for two bottoms and three tops, reported Travel + Leisure.

“With more and more people flying again after the COVID-19 pandemic, and with the recent emphasis in sustainability, there is a growing movement around the world to promote sustainable tourism,” a press release from JAL said.

Discover

How is the World Economic Forum promoting sustainable and inclusive mobility systems?

Multiple sets of seasonal clothing are available for rental in a range of sizes, from casual to smart casual or a combination of both, provided by Wefabrik. Travelers may rent as many as eight outfits for up to two weeks. The service is intended to reduce the weight of baggage and reduce carbon emissions, as well as save travelers hassle and time packing and laundering their own clothing. It also allows them to try on new styles without the pressure of buying them.

Reservations, delivery and washing of the clothes — which will be taken from overstock and pre-owned items — will be provided by Sumitomo Corporation. JAL will keep track of baggage weight reductions and corresponding carbon dioxide emissions reductions as a result of using the clothing rental service, and inform its customers.

JAL says that for each kilogram of weight that is avoided on a flight from Tokyo to New York, the carbon emissions from the aircraft are reduced by 0.75 kilograms, Simple Flying reported.

“Travelers increasingly desire to make more sustainable choices regarding their travel destinations, accommodations, transportation etc., they still lack sufficient options. For example, most travelers now enjoy eating at restaurants and staying at hotels at their destination, but they generally bring their own clothing from home,” the press release said.

To use the service, travelers need to register online and provide their JAL reference number, as well as the address of their short term rental or hotel. Reservations must be made a month in advance, and the clothing will be made available to them for as long as two weeks.

“The concept of the Service is therefore to provide a travel experience with minimal luggage by offering clothing rentals at the destination, thereby creating environmental value. By expanding the use of the Service, we aim to create an environment where travelers can use local options for all aspects of their clothing, food, and accommodation, transforming travel and business trips into more sustainable experiences,” the press release said.

JAL’s Any Wear, Anywhere service is being offered as a year-long trial through August 31 of next year.

Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Travel and TourismSustainable DevelopmentFuture of the Environment
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Turning tourism into development: Mitigating risks and leveraging heritage assets

Abeer Al Akel and Maimunah Mohd Sharif

February 15, 2024

1:17

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum