Honda Motor engages in the manufacturing and sale of automobiles, motorcycles and power products. It operates through the following segments: automobile, motorcycle, financial services, and power product and other businesses. The automobile segment manufactures and sells automobiles and related accessories. The motorcycle segment handles all-terrain vehicles, the motorcycle business and related parts. The financial services segment provides financial and insurance services. The power product and other businesses segment offers power products and relevant parts. The company was founded by Soichiro Honda in September 1948 and is headquartered in Tokyo, Japan.