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New models for the future of reusable consumption

Currently 50% of global plastic production is created for single use and only 14% of global plastic packaging is collected for recycling. There is an urgent need to abandon single-use items and move towards reusable models as an integral part of the reduce-reuse-recycle agenda.

‘Reuse’ is a production and consumption model in which consumer items are designed to be used several times, generating added value across the economy.

The World Economic Forum’s Platform for Shaping the Future of Consumption and Kearney have published the Future of Reusable Consumption Models report in which they analyze 3 scenarios showing how much plastic waste could be reduced from ocean and landfills if a reuse model is applied.

Image: Kearney analysis, World Economic Forum, Euromonitor, BIS, Resource Recycling, Greenpeace, Rethink Plastic, We Choose Reuse, legifrance.gouv.fr, Deutsche Umwelthilfe, Zero Waste Europe, Science Magazine

The report addresses some of the challenges the public sector has faced regarding reusable consumption, and aims to give a clear picture of an alternative plastic waste-reduction model.

The study is part of the World Economic Forum's Consumers Beyond Disposability initiative, which focuses on innovative reuse solutions, and has been working to test and scale such solutions.

Read the report here

Ericsson explores future lifestyle challenges and opportunities for consumers

As the peak of the pandemic appears to be passing, there is opportunity for the global community to move toward a greener, more equitable and digitally inclusive future.

A new study by Ericsson analyzes consumers' experiences, concerns, challenges and opportunities around their lifestyles and technology, in the context of the current COVID-19 pandemic and beyond until 2025

The Future of Urban Reality report identifies six key trends:

  • Living through the pandemic is causing consumers to prioritize differently.
  • Consumers look to a future filled with opposing predictions.
  • Convenience will come at the cost of privacy.
  • Local shopping will lead the way.
  • Half of consumers express a concern for climate change and pollution, yet 67% are looking to increase their leisure travel going forward.
  • Consumers will have added 10 hours per week of online time, and 2.5 more services to their daily online activities as they enter the next normal.
The share of consumers who predict a growth in uptake of e-learning platforms for higher education and upskilling
The share of consumers who predict a growth in uptake of e-learning platforms for higher education and upskilling

New Forum paper 'The Resiliency Compass' shows how to navigate supply chain disruptions

The Resiliency Compass: Navigating Global Value Chain Disruption in an Age of Uncertainty

Manufacturing companies have been forced to adapt to COVID-19, and the challenges are far from over.

An acceleration of megatrends including climate change, geopolitical tensions and emerging technologies calls for continuous upgrades of contingency plans. However, only 12% of companies are sufficiently prepared for future global value chains disruptions.

Supply-driven disruptions are too large for any single entity to address alone. We need a global manufacturing community and new public-private collaborations to successfully navigate the future of value chains.

—Mourad Tamoud, Chief Supply Chain Officer, Schneider Electric
Image: World Economic Forum & Kearney

Read more here.

The World Economic Forum, in collaboration with Kearney, have mobilized the global manufacturing community to identify measures that will build resilience across manufacturing and supply systems.

The paper summarizes insights from senior executives and public-sector leaders and introduces the resiliency compass, a new framework for organizations to accelerate the resilience-building process and define new priorities and actions needed to prepare for and respond to future disruption.

Credit Suisse: 2021 Global Wealth Report highlights growing wealth gap

Credit Suisse has released its 2021 Global Wealth Report, highlighting growing disparities between rich and poor. Despite the economic woes of the pandemic, the number of millionaires increased by 5.2 million to 56.1 million globally. Reasons include soaring house prices, recovering stock markets and low interest rates.

The report explains, "Reassured by the prompt action of governments and central banks, financial markets regained confidence and the losses in equity markets were largely reversed by the end of June. That much was understandable.

"But what happened in the second half of 2020 was unforeseen. Share prices continued on an upward path, reaching record levels by the end of the year. After initially pausing to take stock, housing markets were also infected by the prevailing optimism, and house prices rose at rates not seen for many years."

Read the report here.

AB InBev: new podcast launches to fuel recovery

How will the world’s biggest beer company assist the global recovery?

Listen to AB InBev's new podcast to hear how they’re ensuring a healthy and sustainable recovery with a guest appearance from Kirstine Stewart, Lead Future of Media Entertainment and Sport at the World Economic Forum.

The podcast, hosted by AB InBev’s Global Head of Reputation Elaine McCrimmon, brings together leaders from across business, marketing and civil society to explore the theme of ‘Recovery’.

dentsu: Consumer Vision

dentsu has produced new analysis on post-pandemic consumption. The company highlights four themes that will shape the coming decade, as well as the concept of 'Inclusive Intelligence'.

Visit the Consumer Vision microsite to read more. Here you can find links to the reports, which are based on in-depth interviews with world-renowned futurists, academics, authors and experts, together with multiple proprietary consumer surveys conducted by dentsu.

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