Fear is not a good motivator for climate action, say these experts

Stoking fear about the planet’s future might provoke short-term action, but in the long term it doesn’t bring people together, says Jairo Trad, founder of Kilimo, speaking during Climate Resilience: Securing Systems, Sustaining Lives at the Sustainable Development Meetings 2025. In business, ‘we must go from the me to the we’, says André Hoffmann, Vice-Chairman of Roche Holding and interim co-chair of WEF - but we need better narratives for doing so. Meanwhile scientists need to tell the story of nature in a way that is accessible to everyone, says @Yale evolutionary biologist Martha Munoz - not just to their peers.