Trade and Investment

Five ways to increase trust in e-commerce

A worker gathers items for delivery from the warehouse floor at Amazon's distribution center in Phoenix, Arizona November 22, 2013. REUTERS/Ralph D. Freso/File Photo GLOBAL BUSINESS WEEK AHEAD PACKAGE - SEARCH "BUSINESS WEEK AHEAD JULY 25" FOR ALL IMAGES - S1BETRNKTMAA

E-commerce is already worth $25.3 trillion - but are poor levels of consumer trust be holding it back? Image: REUTERS

Ioannis Lianos
Professor of Global Competition Law and Public Policy, University College London
Kimberley Botwright
Head, Sustainable Trade, World Economic Forum
Share:
Our Impact
The Big Picture
Explore and monitor how Trade and Investment is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Trade and Investment

Cross-border online purchases are increasing, along with consumers' wariness
Image: Consumer Conditions Scoreboard / Consumer Centres
Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Trade and InvestmentRetail, Consumer Goods and LifestyleInternet GovernanceThe Digital Economy
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

More on Trade and Investment
See all

1:43

Illegal wildlife trade a top crime, Interpol warns

China’s Belt and Road Initiative turns 10. Here’s what to know

Spencer Feingold

November 20, 2023

About Us

Events

Media

More from the Forum

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2023 World Economic Forum