Five trends shaping the future of e-commerce in China

Jack Ma's Alibaba Group is one of the Chinese tech giants building a new future for global e-commerce. Image: REUTERS/Bobby Yip

Ziyang Fan

Head of Digital Trade, World Economic Forum LLC

Joel Backaler

Managing Director, Frontier Strategy Group


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China's growing domination of the global e-commerce market is set to continue Image: eMarketer/The Economist
How 'daigou' - unofficial sellers of goods from overseas - fit in China's e-commerce ecosystem Image: Frontier Strategy Group
China's digital influencers drive a significant number of e-commerce sales Image: Palgrave Macmillan

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