COVID-19

From perfume to hand sanitiser, TVs to face masks: how companies are changing track to fight COVID-19

A worker is seen at a Belgian distillery that switches its production from gin to disinfecting alcohol during the coronavirus lockdown, imposed by the Belgian government in an attempt to slow down the spread of COVID-19, in Wichelen, Belgium, March 20, 2020. REUTERS/Francois Lenoir - RC2NNF9EYJ9O

This distillerie is switching from producing gin to disinfecting alcohol during the coronavirus lockdown. Image: REUTERS/Francois Lenoir

Francisco Betti
Head, Global Industries Team; Member of the Executive Committee, World Economic Forum
Thierry Heinzmann
Project Fellow, Shaping the Future of Advanced Manufacturing and Production, World Economic Forum Geneva
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Employees work on a production line manufacturing face masks at a factory, as the country is hit by an outbreak of the novel coronavirus, in Fuzhou, Fujian province, China February 15, 2020. cnsphoto via REUTERS ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. CHINA OUT. - RC2V0F9JUYKQ
Employees work on a production line manufacturing face masks at a factory in Fujian province, China. Image: REUTERS
The time it takes to repurpose a manufacturer depends on the complexity.
The time it takes to repurpose a manufacturer depends on the complexity. Image: Kearney
5 steps to repurposing a manufacturer
5 steps to repurposing a manufacturer Image: Kearney
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