COVID-19

6 ways businesses can turn COVID-19 uncertainty to their advantage

Hand sanitiser, produced by Scott Wilson-Lang of One Man Hand Sanitiser is seen. The product is produced from his gin distillery (WL Distillery) in County Durham for police forces, hospitals, the vulnerable and homeless as the spread of the coronavirus disease (COVID-19) continues, County Durham, Britain, April 22, 2020. REUTERS/Lee Smith - RC2N9G94K67S

Many businesses have embraced the unpredictability of COVID-19 in creative ways, including distilleries producing hand santizer Image: REUTERS/Lee Smith

Christian Busch
Director, CGA Global Economy Program, New York University, author of The Serendipity Mindset: The Art & Science of Creating Good Luck
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