Sustainable Development

Gen Z cares about sustainability more than anyone else – and is starting to make others feel the same

Age of sustainability ... The generation known as 'Z' spans people born between 1995 and 2010. Image: Callum Shaw/Unsplash

Johnny Wood
Writer, Forum Agenda
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Sustainable Development

How do you rate the importance of these factors when making a purchase?
75% of Gen Zs think sustainable purchases are more important than brand names. Image: First Insight
Prefer to buy from sustainable brands.
Gen Z’s views on sustainability influence other generations’ buying decisions. Image: First Insight

In the last 12 months which of the following have you personally done, specifically in an effort to adopt a more sustainable lifestyle.
Three-fifths of consumers surveyed in the UK have reduced their usage of single-use plastics. Image: Deloitte
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What is a circular economy?

The top 2 reasons why consumers haven't adopted a more sustainable lifestyle.
Lack of interest is the main reason people don’t adopt a more sustainable lifestyle. Image: Deloitte
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