Children are making their families more eco-friendly. And brands are noticing

Jun 8, 2022

Children are encouraging their parents to recycle more, cycle short distances and compost. Image: Unsplash/Christopher Luther

Shaheen Hosany

Lecturer in Marketing, Royal Holloway University of London

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Introducing children to nature can help them engage with climate change. Image: Unsplash/Jessica Rockowitz

Kids can socialise their caregivers to become more eco-conscious Image: Unsplash/Xavier Mouton Photographie

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What’s the World Economic Forum doing about climate change?

Government strategies aim to get kids involved with the natural world. Image: Unsplash/Annie Spratt

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