Future of Media, Entertainment and Sport

This is how COVID-19 is affecting the advertising industry

The coronavirus pandemic has led to an immediate drop in advertising spending. Image: REUTERS/Toby Melville

Cathy Li

Head, Shaping the Future of Media, Entertainment & Sport; Member of the ExCom, World Economic Forum

Stefan Brambilla Hall

Project Lead, Media, Entertainment and Sport, World Economic Forum Geneva

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Advertising spend is falling in key markets across most channels. Image: eMarketer, Accenture
Image: E-Marketer
Brand categories to be most impacted by covid-19. Image: IAB

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Future of Media, Entertainment and SportCOVID-19

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