Industries in Depth

How we can best empower the future of business in APAC with GenAI

Man holding magnifying glass, search earth with lights in the night of global show the world's consumption with icons energy sources for renewable, sustainable development. GenAI and Ecology concept. Elements of this image furnished by NASA.

APAC can create opportunities through GenAI. Image: Getty Images/iStockphoto

John Lombard
Chief Executive Officer, NTT DATA, Inc. Asia Pacific
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  • Artificial intelligence is a transformative force that drives growth.
  • The commercialization of generative AI (GenAI) is even more powerful.
  • As AI evolves, its impact will grow, offering endless possibilities for a brighter, more prosperous future, with APAC leading the way.

As the Asia Pacific (APAC) region solidifies its role as a frontrunner in the global economy, understanding the transformative forces driving this growth is crucial. Artificial intelligence (AI), which can quickly analyze vast amounts of data to make predictions and recommendations, is one such transformative force. The commercial emergence of generative AI (GenAI) is even more powerful. GenAI takes enormous volumes of information and creates new content.

GenAI's unmatched capability to foster economic growth and alter society makes it a critical change agent. The significant impact of AI across various industries and on APAC's economic growth trajectory underscores the importance of developing talent and utilizing cutting-edge infrastructure and technology to shape the future.

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AI's transformative impact on industries in APAC


AI enhances predictive maintenance, optimizes supply chains and improves quality control. The manufacturing sector, for instance, is leveraging AI to enhance predictive maintenance, optimize supply chains and improve quality control. This leads to significant cost savings and efficiency improvements, positioning APAC manufacturers as leaders on the global stage. We are also bringing cutting-edge GenAI Solutions into China's automotive market. This includes Voice of Customer (VOC,) leveraging the power of AI and enriching our digital marketing offering with AI-generated content.


AI revolutionizes patient care with early disease detection, personalized treatment plans and accelerated drug discovery. Some of our work utilizes advanced analytics to predict disease outbreaks and personalize treatment plans, improving patient outcomes and healthcare accessibility. We recently launched AI diagnostic imaging technology, which is being used to increase access to Tuberculosis examinations for 100,000 people in India, and we developed new AI solutions, combining it with digital twin technology to help detect cognitive decline in elderly people and to detect the cognitive ability of elderly drivers.

Financial services

AI-driven solutions enhance fraud detection, enable accurate risk assessments and provide personalized financial advice. We also leverage AI to offer real-time fraud detection and advanced risk management, providing clients with robust and secure financial services. This can also be implemented to enhance the accuracy of credit scoring models, leading to better financial inclusion.

Retail and e-commerce

AI provides personalized shopping experiences, advanced recommendation systems and optimized inventory management. Our AI-driven retail solutions enable retailers to analyze the evolution of trends and changing consumption habits. This helps them to understand customer behaviour and preferences, enhancing personalized marketing and improving sales performance.

Urban development and smart cities

AI improves traffic management, energy efficiency, public safety and environmental monitoring. NTT DATA’s Smart Management Platform enables smart city initiatives, such as the Smart City Project in Las Vegas. The technology helps enhance urban infrastructure, reduce traffic congestion and increase energy efficiency, making cities more sustainable and livable.

Investing in people and talent development

A key aspect of sustaining this growth and innovation in APAC is investing in people and talent development. Nurturing talent and fostering a culture of continuous learning and innovation equips the workforce with the skills needed to harness GenAI's full potential. Encouraging continuous learning and innovation is essential for maintaining a competitive edge and driving long-term success, ensuring sustainable growth and industry resilience.


How is the World Economic Forum creating guardrails for Artificial Intelligence?

A holistic approach to GenAI

A renewed focus on data infrastructure is crucial for harnessing GenAI. A holistic approach to GenAI encompasses tailored industry applications that drive value creation for clients, while staying committed to balancing growth and societal well-being.

We support businesses in defining their GenAI journey, transforming their organizations and developing their GenAI technology stack. By leveraging industry-specific knowledge, we help clients achieve a competitive edge with this game-changing technology.

Understanding unique industry challenges and opportunities and developing customized solutions ensures tangible value and meaningful business outcomes. Aligning AI initiatives with strategic goals unlocks new opportunities and supports sustainable growth.

Innovative technologies and infrastructure

Innovation drives operations with continuous exploration of new technologies enhancing capabilities and advancing industries. One of our pioneering initiatives is the Innovative Optical and Wireless Network (IOWN). This aims to revolutionize communications through photonics versus electronics. IOWN infrastructure empowers ultra-high-speed networks with low latency and enables seamless connectivity and unprecedented data transfer speeds. In another breakthrough, NTT’s AI-enabled cooling technologies for data centres set new standards for energy efficiency and sustainability. Integrating advanced technologies shapes the future of AI and infrastructure in APAC, driving sustainable growth and innovation.

“NTT Data’s Generative AI strategy is founded on three core principles – customer choice, democratization of AI and responsibility," says Abhijit Dubey, Chief Executive Officer at NTT DATA, Inc. "We are investing aggressively to power low cost and low energy consumption AI infrastructure through our next generation datacenters with liquid cooling innovations, our own lightweight Large Language Model (LLM), tsuzumi, which consumes a fraction of the computation requirement and power of the other models in the industry, and all photonics networks through IOWN that can deliver 100 times the bandwidth with 1/100 latency and power consumption compared to today’s infrastructure. We provide customer choice by providing a curated platform of multiple LLMs and ML Ops tools and helping our clients ideate, design and deploy AI/Gen AI use cases to create business value through our consulting and systems integration expertise."

As we navigate this transformative era, it’s clear that AI, especially GenAI, is a powerful catalyst for economic growth and societal change. Examining APAC's economic growth trajectory and AI's pivotal role provides insights into the future of global business and innovation. Today's advancements are just the beginning. As AI evolves its impact will grow, offering endless possibilities for a brighter, more prosperous future, with APAC leading the way.

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Industries in DepthFourth Industrial Revolution
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