COVID-19

3 tactics to overcome COVID-19 vaccine hesitancy

Syringes with different coloured medicines on a blue background. Vaccine. COVID-19. Coronavirus.

Efforts to convince skeptics to get a COVID-19 vaccination should focus on thoughts and feelings about vaccines. Image: Unsplash / @diana_pole

Rohit Deshpandé
Sebastian S. Kresge Professor of Marketing, Harvard Business School
Ofer Mintz
Associate Professor, Marketing, University of Technology, Sydney
Imran S. Currim
Professor of Marketing, Paul Merage School of Business, University of California, Irvine
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COVID-19

Think-Feel-Do Framework for COVID-19 vaccine communication efforts
A different approach to communicating with vaccine skeptics aims to reduce procrastination and rejection. Image: Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School
Ofer Mintz, University of Technology, Sydney; Imran Currim, University of California Irvine; Rohit Deshpande, Harvard Business School
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