Health and Healthcare Systems

This is how COVID-19 hit household expenditure in Europe

Cafe with a few people sitting and working.

Expenditure on restaurants has decreased significantly. Image: shawnanggg/Unsplash

Douglas Broom
Senior Writer, Forum Agenda
Our Impact
What's the World Economic Forum doing to accelerate action on Health and Healthcare Systems?
The Big Picture
Explore and monitor how COVID-19 is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:


Listen to the article

  • New data reveals that COVID-19 reduced Europe’s household spending by 8% in 2020.
  • Nations with the severest lockdowns saw the most dramatic drop in household consumption, says Eurostat.
  • Elsewhere, consumer spending in China fell by 17% in 2020.
  • While the US saw a drop of almost 4% in the same period.

The full extent of the impact of COVID-19 on European consumer habits in 2020 is becoming clear as nations struggle to recover in the face of new strains of the virus.

Lockdowns, social distancing and restrictions on non-essential business activity reduced household consumption by 8% across the continent - an impact not seen since the 2008 financial crisis - according to new data from Eurostat, the European Union’s statistical service.

Reduced spending in unexpected areas

Most areas of European household spending were impacted, though restaurants and hotels (-37%), transport (-16.8%) and cultural activities (-16.7%) were, predictably, among the hardest hit. Europeans also spent almost a fifth (-17.3%) less than usual on clothing and footwear.

You might imagine people in lockdown may have taken solace in alcohol, tobacco and narcotics, but data from Eurostat suggests otherwise, recording a small reduction. Even spending on health was around 5% lower than in 2019.

Eurostat’s data also reveals nations with the severest lockdowns saw the most dramatic drop in household consumption.

Have you read?
Household expenditure by consumption purpose in the EU, 2020 vs 2019.
Household consumption reduced by 8% across Europe during 2020. Image: Eurostat

Lockdown spending

However, unable to go out to restaurants and bars, Europeans spent more on food and non-alcoholic beverages. Cut off from friends and family - and forced to work from home in many cases - they also spent more on communications.

As a result of being indoors most of the time, people spent more on domestic utilities. Despite spending less overall, food, utilities and transport still accounted for more than half of total household expenditure in 2020.

Eurostat calculates the pandemic had a minor impact on prices in general in 2020, which continued to rise in line with a 10-year trend, although the costs of transport, communications, clothing and footwear all fell compared to 2019.


How has the Forum navigated the global response to COVID-19?

Household expenditure by consumption purpose, EU, 2020.
EU households spent the most on essential goods and services in 2020. Image: Eurostat

Malta saw Europe’s sharpest drop in household spending in 2020, down nearly a quarter (22%) compared with 2019, followed by Croatia (16.2%), Spain (15.8%), Greece (15.6%) and Cyprus (14.1%). Meanwhile, Slovakia (2.3%), Denmark (2.4%), Lithuania (2.8%) and Poland (3.3%) saw the smallest decreases.

Global consumer spending also slumped

It’s a similar story globally. Data from McKinsey shows consumer spending in China fell by 17% in 2020. But, among the leading economies, it says the UK was worst-hit with consumption dropping by over a quarter (26%) - four times the figure for 2008.

In the United States, Deloitte’s consumer spending tracker recorded a drop of almost 4% in 2020, reversing a 2.4% increase in consumer spending in 2019. Travel was most affected, while spending on home gyms soared, the company said.

Paradoxically, the Organization for Economic Co-operation and Development (OECD) reports that household disposable income actually rose last year in some developed economies with increases of around 10% recorded in Canada, Japan and the United States in the second quarter of 2020.

The OECD measure of disposable income includes increased savings and state benefits, and the organization partly attributes the increases to lower consumer spending and government schemes to support jobs and incomes during the pandemic.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Health and Healthcare SystemsEconomic Growth
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

Combating vision loss in Asia Pacific: A roadmap to 2030

Ahmed Elhusseiny

June 11, 2024

About Us



Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum