The US has the most valuable national brand, according to a new report from fDiIntelligence, a division of the Financial Times dealing with global foreign direct investment trends.
The report, produced in conjunction with Brand Finance, assesses 100 economies on the strength and value of their national brands. Their method assesses a nation’s brand strength based on three pillars – investment, society and goods and services – before using forecast revenues to assign a brand value. The following chart uses their data to show the top 10 most valuable national brands.
The report attributes the US’s place at the top of the ranking to the country’s economic power – the international desire for American goods and services and the large number of renowned international organisations whose appeal is, in part, based on their US heritage. A strong education system and globally dominant entertainment industry also helped the US clinch first position.
Second and third places go to China and Germany. The list has a global feel with a mix of established and developing economies. The UK, France and Italy all feature, in addition to Canada, Australia, Japan and India.
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Author: Joe Myers is a Digital Content Producer at Formative Content.
Image: Morning commuters are seen outside the New York Stock Exchange, July 30, 2012. REUTERS/Brendan McDermid.