Who are the world's great internet powers?

In the battle for global relevance, which internet giant comes top? Image: REUTERS/Lee Celano

Arwen Armbrecht
Writer and social media producer, Freelance
Share:
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale

If the internet played out like an episode of Game of Thrones, with noble houses vying for territorial control, what would the world look like?

Not surprisingly, Google and Facebook would be in a battle for global supremacy. But the two superpowers would have strong footholds in different regions. Google rules in North America, Europe and Oceania, while Facebook holds the Middle East, North Africa and Spanish-speaking Americas. Russia, as always, has fended off invasion, this time by having its own Russian-language social network, VK.

In Asia, some countries are also holding out. Baidu is the most used search engine in China, while Yahoo! is still widely used in Japan. South Korea also has its own search engine, Naver.

The above map was created by the Oxford Internet Institute in 2013 using data from web analytics site Alexa. The original title, the Age of Internet Empires, is a play on the popular online game Age of Empires.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum