Education and Skills

Meet robotics engineer Barbie, who's aiming to teach girls to code

Girls as young as seven are being encourage to learn coding skills with Barbie.

Image: REUTERS/Stephanie Keith - RC152C3B15B0

Barbie, the world’s most iconic doll, is venturing into coding skills in her latest career as a robotics engineer.

The new doll, launched on Tuesday, aims to encourage girls as young as seven to learn real coding skills, thanks to a partnership with the kids game-based computing platform Tynker, toymaker Mattel said.

Robotics engineer Barbie, dressed in jeans, a graphic T-shirt, denim jacket and wearing safety glasses, comes with six free Barbie-inspired coding lessons designed to teach logic, problem solving and the building blocks of coding.

The lessons show girls, for example, how to build robots, get them to move at a dance party, or do jumping jacks.

According to U.S. Department of Commerce statistics, only 24 percent of STEM (Science, Technology, Engineering, Math) jobs were held by women in 2017.

Image: US Department of Commerce

Barbie has held more than 200 careers in her almost 60-year life, including president, video game developer and astronaut.

Tynker co-funder Krishna Vedati said in a statement that the company’s mission to empower youth worldwide made Barbie an ideal partner “to help us introduce programming to a large number of kids in a fun engaging way.”

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