Behavioural Sciences

How many people do you need to change the world?

A social study revealed that it could just take one person to change the views of the majority opinion within a group. Image: REUTERS/Stefan Wermuth SEARCH "WERMUTH PHONES" FOR THIS STORY. SEARCH "THE WIDER IMAGE" FOR ALL STORIES.

Kristin Houser

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If you can convince 25% of a group, you're more likely to succeed. Image: Science
Image: The Annenberg School For Communication

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