How much do your friends influnce your buying decisions?

Sep 20, 2019

'When a friend purchases a new phone, a person's propensity to purchase a phone from a competing brand on the same operating system increases.' Image: REUTERS/Michaela Rehle

Drew Johnston

PhD student in Economics, Harvard University

Theresa Kuchler

Assistant Professor of Finance, Stern School of Business, New York University

Johannes Stroebel

Assistant Professor, New York University

Arlene Wong

Assistant Professor of Economics at the Department of Economics,, Princeton University

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Image: Bailey et al. (2019)

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