Behavioural Sciences

How does ‘nudging’ work as an intervention technique?

this sign saying 'act now or swim later' is an example of a nudge. It's providing people with information to steer them in the right direction and help fight climate change.

'Nudges are interventions, big and small, aimed at getting people to act in their own best interest.' Image: UNSPLASH/Mika Baumeister

Roberta Fusaro
Executive Editor, McKinsey & Company
Cass Sunstein
Robert Walmsley University Professor, Harvard Law School
Richard Thaler
Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics, University of Chicago Booth School of Business
Julia Sperling-Magro
Partner, Mckinsey
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a copy of Cass Sunstein's and Richard Thaler's book
In 2008, Harvard professor Cass Sunstein and University of Chicago professor Richard Thaler introduced the concept of nudging to the world. Image: Amazon
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