Behavioural Sciences

How does ‘nudging’ work as an intervention technique?

'Nudges are interventions, big and small, aimed at getting people to act in their own best interest.' Image: UNSPLASH/Mika Baumeister

Roberta Fusaro

Executive Editor, McKinsey & Company

Cass Sunstein

Robert Walmsley University Professor, Harvard Law School

Richard Thaler

Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics, University of Chicago Booth School of Business

Julia Sperling-Magro

Partner, Mckinsey

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a copy of Cass Sunstein's and Richard Thaler's book
In 2008, Harvard professor Cass Sunstein and University of Chicago professor Richard Thaler introduced the concept of nudging to the world. Image: Amazon
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