How does ‘nudging’ work as an intervention technique?

Oct 15, 2021

this sign saying 'act now or swim later' is an example of a nudge. It's providing people with information to steer them in the right direction and help fight climate change.

'Nudges are interventions, big and small, aimed at getting people to act in their own best interest.' Image: UNSPLASH/Mika Baumeister

Cass Sunstein

Robert Walmsley University Professor, Harvard Law School

Richard Thaler

Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics, University of Chicago Booth School of Business

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a copy of Cass Sunstein's and Richard Thaler's book

In 2008, Harvard professor Cass Sunstein and University of Chicago professor Richard Thaler introduced the concept of nudging to the world. Image: Amazon

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