Economic Progress

Consumer demand for Black brands is rising

Black woman reading a book and working on a laptop.

Black business owners will require more support as we recover from COVID-19. Image: Mikelya Fournier/Unsplash

Jocina Becker
Engagement Manager, McKinsey & Company
Pamela Brown
Partner, McKinsey & Company
Tiffany Burns
Retail, operations, consumer-packaged goods expert, McKinsey & Company
Jihye Gyde
Associate, McKinsey & Company
Tyler Harris
Associate Partner, McKinsey & Company
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Consumers who believe companies should support Black-owned brands.
Younger generations are leading the diversity imperative and plan to increase spending on Black-owned brands. Image: McKinsey & Company

What's the World Economic Forum doing about diversity, equity and inclusion?

Black-owned brands that overcome the barriers.
Black-owned brands face barriers to growth despite starting businesses more than any other ethnic group. Image: McKinsey & Company

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