Economic Progress

Consumer demand for Black brands is rising

Black woman reading a book and working on a laptop.

Black business owners will require more support as we recover from COVID-19. Image: Mikelya Fournier/Unsplash

Jocina Becker
Engagement Manager, McKinsey & Company
Pamela Brown
Partner, McKinsey & Company
Tiffany Burns
Retail, operations, consumer-packaged goods expert, McKinsey & Company
Jihye Gyde
Associate, McKinsey & Company
Tyler Harris
Associate Partner, McKinsey & Company
Share:
Our Impact
The Big Picture
Explore and monitor how Economic Progress is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Economic Progress

Have you read?

Consumers who believe companies should support Black-owned brands.
Younger generations are leading the diversity imperative and plan to increase spending on Black-owned brands. Image: McKinsey & Company
Discover

What's the World Economic Forum doing about diversity, equity and inclusion?

Black-owned brands that overcome the barriers.
Black-owned brands face barriers to growth despite starting businesses more than any other ethnic group. Image: McKinsey & Company

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

Related topics:
Economic ProgressCorporate GovernanceRetail, Consumer Goods and Lifestyle
Share:
World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

More on Economic Progress
See all

This is what the climate crisis is costing economies around the world

Emma Charlton

November 29, 2023

1:51

Gender-balanced companies outperform less equal ones

About Us

Events

Media

More from the Forum

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2023 World Economic Forum