Economic Progress

Consumer demand for Black brands is rising

Black business owners will require more support as we recover from COVID-19. Image: Mikelya Fournier/Unsplash

Jocina Becker

Engagement Manager, McKinsey & Company

Pamela Brown

Partner, McKinsey & Company

Tiffany Burns

Retail, operations, consumer-packaged goods expert, McKinsey & Company

Jihye Gyde

Associate, McKinsey & Company

Tyler Harris

Associate Partner, McKinsey & Company


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Younger generations are leading the diversity imperative and plan to increase spending on Black-owned brands. Image: McKinsey & Company

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Black-owned brands face barriers to growth despite starting businesses more than any other ethnic group. Image: McKinsey & Company

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