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Shrinkflation: How inflation is downsizing some of your favourite foods

Consumers tend to not realise if a product they usually buy shrinks slightly Image: Unsplash/engin akyurt

Clarisa Diaz

Multimedia reporter, Quartz Things team

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Beyond GDP: read the full transcript here

A table showing various products that downsized in 2021
Companies also have the option of pushing the impact of inflation through to customers by price increases Image: Quartz/Consumer World
Two different bottles of Gatorade
Gatorade reduced their 32oz bottles by 4oz with a new bottle redesign Image: Quartz/Clarisa Diaz

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A comparison between different vitamin C gummies in terms of price and contents
Companies in the U.S. can legally reduce the size of their products as long as they provide justification for the extra space that may be left Image: Quartz

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United StatesEconomic ProgressRetail, Consumer Goods and Lifestyle

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