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Shrinkflation: How inflation is downsizing some of your favourite foods

Consumers tend to not realise if a product they usually buy shrinks slightly Image: Unsplash/engin akyurt

Clarisa Diaz

Multimedia reporter, Quartz Things team

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Companies also have the option of pushing the impact of inflation through to customers by price increases Image: Quartz/Consumer World
Gatorade reduced their 32oz bottles by 4oz with a new bottle redesign Image: Quartz/Clarisa Diaz

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Companies in the U.S. can legally reduce the size of their products as long as they provide justification for the extra space that may be left Image: Quartz

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United StatesEconomic ProgressRetail, Consumer Goods and Lifestyle

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