Wellbeing and Mental Health

Small acts of kindness can make a big difference – here's why

A sign displaying the words 'Be kind'.

Raising awareness around being kind and showing love can elevate happiness in society. Image: Unsplash/Adam Nemeroff

Meena Andiappan
Assistant Professor of Management and Organizations, University of Toronto
Our Impact
What's the World Economic Forum doing to accelerate action on Wellbeing and Mental Health?
The Big Picture
Explore and monitor how Mental Health is affecting economies, industries and global issues
A hand holding a looking glass by a lake
Crowdsource Innovation
Get involved with our crowdsourced digital platform to deliver impact at scale
Stay up to date:

Mental Health

  • Researchers studying how to increase one’s happiness have compared people who spend time and money doing things for themselves with those who spend time and money doing things for others.
  • They found that acts of kindness towards others offer bigger boosts for well-being and mental health.
  • The team plans further research, and has identified 3 factors that make certain acts particularly beneficial to happiness.

How to optimize the pursuit of well-being and happiness is a question researchers have tried to tackle from a range of angles. The social effects of the pandemic led many people to focus more closely on their mental health and buffer against threats to well-being — in short, to pursue happiness.

As a social scientist, I study the intersection of ethical behaviour and well-being. Last year, my colleagues and I decided to explore ways that people could increase their sense of well-being and decrease the increasingly common feelings of anxiety and depression that arose during the pandemic.

Given the recent popular movement towards ideals of self-care and focusing inward, we wanted to further investigate the best way to increase one’s happiness and mental health.

We compared people who chose to treat themselves by spending money, or time, or some form of resources on their own happiness (anything from painting their nails, to watching their favourite movie), versus those who treated others (again, anything from opening the door for someone at the grocery store, to donating goods to charity). In both cases, people largely did simple, low- to no-cost acts on a daily basis.

Committing to kindness

What we found was surprising: for people who didn’t consistently enact behaviours outside of their normal routine, kind acts had no effect on their well-being. However, for those who fully engaged in the study by consistently enacting behaviours outside of their normal routine, acts of kindness had bigger boosts to their well-being and mental health compared to those who treated themselves.

Person sitting on floor near people getting help from a man
Giving attention and energy to other people may help boost a sense of meaning, making life more fulfilling and worthy of living. Image: Unsplash/Tom Parsons

Not only that, but for those who fully engaged in their kind acts, those acts were associated with reductions in both anxiety and depression.

Our study joins a long line of research findings that concur. Why does research find these effects? Some have found that spending our energy on other people (particularly those less fortunate) makes our own troubles seem less pressing.

Others have noted that treating others often means spending time with them, building and reinforcing relationships — and we know that strong social relationships are one key to happiness. Relatedly, when other people are present, we tend to smile much more — essentially experiencing positive emotions more frequently.

Research has also suggested that leading a meaningful life is a significant predictor of feeling good. It is likely that spending your limited resources and energies on other people can help boost this sense of meaning, making life more fulfilling and worthy of living. In contrast, spending — whether time, money or effort — on yourself doesn’t seem to have the same benefits.

Predictors of happiness

We are now conducting a followup study, trying to better understand if all of the kind acts people may engage in are equal predictors of happiness, or whether there are particular characteristics of certain acts that may make them more helpful in increasing positive feelings.

Four people wrap hands around shoulders while looking at sunset
Certain types of activities with people may be more helpful in increasing positive feelings Image: Unsplash/Helena Lopes

Interestingly, we have found that as long as you don’t do the same act over and over (for example, baking cookies for your neighbour every day), you are sure to gain benefit from your kindness.

However, there were three factors that make certain acts particularly beneficial to happiness.

  • First, doing something outside of your normal routine — for example, driving your neighbour to his doctor’s appointment — affects your happiness more than routine acts, such as helping your spouse with the dishes.
  • Second, changing the kind acts that you do is important. For example, one day you might help a co-worker finish their tasks, while another day you might choose to spend time helping your niece learn to play soccer. So, variety is key.
  • Third, happiness is boosted when you receive positive feedback about the kind act that you did. Knowing how you have helped someone or receiving gratitude and appreciation for your act amplifies your positive feelings.

Trying to increase your happiness and mental health doesn’t have to be hard, time-consuming or expensive. In fact, it can be done in the span of 60 seconds without much effort or money at all — just consider holding open a door for a stranger or giving your colleague a compliment.

Although engaging in kind acts isn’t a universal remedy for emotional needs, these little acts of kindness can all add up to the old adage: in helping others, you really can help yourself.

Have you read?
Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

Sign up for free

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

World Economic Forum logo
Global Agenda

The Agenda Weekly

A weekly update of the most important issues driving the global agenda

Subscribe today

You can unsubscribe at any time using the link in our emails. For more details, review our privacy policy.

How business can lead a global response to the mental health crisis

Ruma Bhargava and Poppy Jaman

June 20, 2024

About Us



Partners & Members

  • Sign in
  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum