Headset competition heats up, industrial metaverse 'exceeding expectations', and other metaverse stories you need to read

Published · Updated
Craig Federighi, Senior Vice President Software Engineering speaks about "Augmented Reality" during Apple's annual world wide developer conference (WWDC) in San Jose, California, U.S. June 5, 2017. Apple has launched an augmented reality (AR) headset, which could bring the realization of the metaverse a step closer.

Apple has launched an augmented reality (AR) headset, which could bring the realization of the metaverse a step closer. Image: REUTERS/Stephen Lam

Cathy Li
Head, AI, Data and Metaverse; Member of the Executive Committee, World Economic Forum Geneva
Share:

Listen to the article

  • This regular roundup brings you a selection of the latest news and updates on the development of the metaverse.
  • Top metaverse stories: Apple enters the headset market; Industrial and enterprise metaverse 'exceeding expectations'; and Microsoft's Activision Blizzard takeover blocked.

1. Apple enters the headset market as Meta plans new Quest 3

Apple has launched an augmented reality (AR) headset, marking a shift forward in the technology that could help bring the realization of the metaverse a step closer.

Apple's Vision Pro headset – the brand's first new product launch in over a decade – is being billed as a "spatial computer" that "lets users interact with digital content in a way that feels like it is physically present in their space".

Loading...

The Vision Pro overlays real-world environments with elements of AR, and allows 100% virtual reality (VR) experiences. Its ultra-high-resolution display has 23 million pixels and a custom dual-chip design to prevent the kind of visual lags that would impair metaverse experiences. The price of Vision Pro will start at $3,499.

Apple appears to be pushing hard to make headway in the headset market. The news comes amid reports that the firm has bought US-based AR start-up Mira, which makes headsets for other firms and the US Army.

Meta will be launching a new higher-resolution headset at some point this year. The Quest 3 will offer VR and mixed-reality experiences and will feature "pancake optics" to improve visuals, as well as a next-generation chipset developed with Qualcomm Technologies to create smoother graphics. It will be priced from $499.99.

2. Industrial and enterprise metaverse are 'exceeding expectations'

Developments in the industrial and enterprise metaverse are "exceeding expectations", according to a new study by Nokia and EY.

Companies already using the metaverse for industrial and enterprise applications are seeing major cost reductions – up to 15 percentage points in terms of capital expenditure and six percentage points for operational expenditure, The Metaverse at Work report says. This is beyond what firms in the planning phases for these applications have been forecasting.

The most common use cases include aiding with design and testing, such as through virtual prototypes, and optimizing elements of production and delivery, such as supply chains.

Metaverse use cases mapped to key areas of the business value chain.
The metaverse is most commonly used in business to aid design and testing and the supply chain. Image: Nokia/EY

Almost 60% of companies who intend to venture into the industrial or enterprise metaverses have already got at least a pilot programme running, the report says.

The US and UK are ahead in these metaverse spaces, with 65% of report respondents in the US and 64% in the UK currently beyond the pilot stage or having fully deployed at least one industrial or enterprise metaverse use case.

The US and UK are leading the field on industrial and enterprise metaverse applications.
The US and UK are leading the field on industrial and enterprise metaverse applications. Image: Nokia/EY

However, there are still hurdles to overcome, including the set-up of extensive technical elements, particularly in cloud computing, AI, and network infrastructure and connectivity. Finding people with the right expertise in these areas is also an obstacle, the report says.

3. News in brief: Top metaverse stories

Metaverse interests by use case in fashion and beauty.
Consumers are seeking 'real-world applicability' for metaverse applications. Image: McKinsey & Company

4. More on the metaverse on Agenda

  • AI is supporting the work of many industries in the metaverse, say the World Economic Forum's Kelly Ommundsen and Jaci Eisenberg. From helping with research and innovation to facilitating collaboration and knowledge exchange, here are the ways AI is speeding up the development of the metaverse.
  • The metaverse has the potential to be more inclusive than the offline world, but a comprehensive approach is needed to address inclusion at every touchpoint. Inter-organizational initiatives and individual ownership will be key to ensuring the metaverse moves in this direction.
  • How will the metaverse alter our body language and other "Presence and Awareness Cues" (PAACs)? Around 90% of consumers rely on PAACs in their daily online interactions, but little systemic work has been done to develop standards and safety practices in this area.
Share:
Contents
1. Apple enters the headset market as Meta plans new Quest 32. Industrial and enterprise metaverse are 'exceeding expectations'3. News in brief: Top metaverse stories4. More on the metaverse on Agenda

About Us

Events

Media

Partners & Members

  • Join Us

Language Editions

Privacy Policy & Terms of Service

© 2024 World Economic Forum